By Martin Franzen
This article can determine the success or failure of your internet marketing strategy. You see, there is ONE question anyone getting started with a home based business opportunity NEEDS to have the answer to:
"How do I make money on the internet in the fastest, easiest and most effective way? How can I do this while working with what I love and helping the people I like to be associated with?"
The answer is simple. You follow these 10 steps:
1. You must focus on a specific target market that you love and want to work with for life.
This makes it easy for you to stay motivated, it brings you more fulfillment in life, and it lets you make a very nice living in the process. Target a market that you would love to work with, even if you didn't get paid for it. Pick a group of people you can relate to.
2. The purpose of your home based business should be to help your customers, not take their hard-earned money and run.
That's useless in the long term, and if you've been thinking about it you might as well drop the project. Please make sure that you understand this universal truth deeply enough. If you do have a sincere desire to help your customers, everybody wins and you'll be a lot more successful.
3. Your main goal is to build a big database of lifetime customers from your market who trust you, feel grateful to you and value your recommendation.
A one-time sale is worthless. A good relationship with loyal customers is worth a fortune in your internet marketing strategy. That's the most valuable thing any business can have. The key here is to build your large list of "lifetime customers who trust you." Achieve this and you're set for life.
4. You do this by selling your prospects something that solves their common problems and helps them achieve their dreams.
It doesn't have to be a full-length book, it doesn't have to be complicated, but you must have your own product to build this relationship. Reselling someone else's stuff is not enough. Giving something away is not enough. By having your customers pay YOU for the solution, you will gain their trust right away and they will listen to you from there on. Your front-end product must make your customers extremely satisfied.
5. You need to create a proven, optimized sales process and automate as much as possible.
You need a powerful sales letter that converts the maximum number of prospect to paying customers. If you don't want to lose money, it's vitally important that you test each step of your sales process to reach the best results. You need to test the effectiveness of your sales letter, your ads, your price and your back-end strategy. Once you know which ones are winners you can easily optimize your results and pyramid your profits.
6. You should start a reseller program and let other business owners recommend your product to their lists.
Many have a great relationship with a lot of people, and you can tap into that relationship. All you have to do is contact these business owners personally and offer to make a joint venture deal where you split the profits. Many will be thrilled to accept your offer, and it will bring you a ton of new customers in a very short time.
7. You want to build your valuable lifetime customer database fast and free.
You can do this in several ways, but there are a few easy methods that you should combine: free publicity, viral marketing, joint venture deals and advertising on a large scale. The key here is that as long as you break even or make a profit on the first sale, you can basically build your database of loyal customers as large as you want instantly and for free. From there on it's all profits.
8. From here on you simply continue to build your relationship with your customer list by helping them solve their problems and achieve their goals.
Do this by recommending information, products and services that will help your customers. All you have to do is create joint ventures and reseller agreements with other business owners to make money in the process - you split the profits. This is your back-end strategy, and this is where you make the REAL money.
9. Always, always over-deliver on your promises. Take extremely good care of your clients and subscribers.
Treat them like you would treat your best friend. Again, your main goal here is not just to "make money" but to actually HELP your clients. Never recommend a product to them that you wouldn't recommend to your best friend. Keep their interests in mind always and satisfy their needs and wants. Do this and you must succeed.
10. Continue with this process from here on and you'll make a fortune.
Keep selling your front-end product to add new lifetime customers to your list for free. Keep helping them reach their ultimate goals by recommending additional good, related products. You'll make a very nice living and enjoy life to the fullest, all while doing what you love. And you'll make a lot of new friends in the process.
That's it.
Do you realize how powerful this system really is? Follow it, and you cannot fail. Take your time to think about it. It may sound simple, but that's really all there is to it.
A lot of people try to complicate things too much, only to end up confused and frustrated. Don't let the simplicity fool you - When you have all these steps in place, you MUST succeed.
Now, it does take work to set everything up. No business is easy to start. However, if you follow this plan you will have a great time in the process. And the rewards are MORE than worth it.
Remember my friend, the hardest thing is always getting started. So do it now! You'll remember this day for a long, long time.
Think big.
A great future filled with freedom and a richer life lies ahead... Go for it!
ABOUT THE AUTHOR:
© 2005. Reprint freely, with this resource box included. Martin Franzen is the author of The Internet Marketing Master Plan: How To Turn Your Hobby Into $100,000 A Year Online. If you're interested in making a lot of money from your home based business while doing what you love, read his exciting FREE report now at: http://SiteSelling.com
Article Source: http://EzineArticles.com/
